Product range & categories
Bakery products, chocolate, coffee: build a clear, profitable range designed around your customers.
Luxembourg
John Wirtz, master baker and pastry chef, brings almost forty years of experience to bakeries, pastry shops, cafés and food retailers.
About John
First a coffee. Then a plan.
A trained pastry chef and master baker, John Wirtz has spent almost forty years working in bakeries, retail and sales management. From artisan workshops to large-scale production, he knows every step that turns a good idea into a product that sells.
Secretary General of Vatel Luxembourg since 2010, he also shares his expertise through the Minikäch workshops. With Café Croissant, he joins you at the table and takes the time needed to turn your ideas into a solid project.
Services
How John can help you
Production & organisation
Recipes, processes and planning – from artisan workshops to industrial production.
Sales & distribution
Grow your sales in your own shop, through major retailers or across the regional market.
Training & workshops
Professional training and practical workshops for your teams – and for the next generation.
Career
From the bakery to management
- since 2018
Café Croissant
Founder and owner: consulting and professional training.
- 2019 – 2026
Panelux S.A.
Regional Sales Director, then Production Director for pastry and savoury products.
- 2015 – 2018
Pains & Tradition
Sales Manager.
- 1995 – 2015
Cactus S.A.
Account Manager, Production Manager, then Category Manager for bakery products, chocolate and coffee.
- 1988 – 1993
De geckege Bäcker Gerard
Pastry chef.
Vatel Luxembourg – Secretary General since 2010, involved in the Minikäch workshops to pass traditional baking skills on to the next generation.
Approach
Three steps, one table
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1
The coffee
We get to know each other: your business, your goals and your challenges. No obligation.
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2
The croissant
Like good puff pastry, the solution takes shape layer by layer: analysis, ideas, concept.
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3
The notebook
Practical actions, clear responsibilities – and support until everything is running smoothly.
Contact
Join me at the table.
Tell me about your project – over a coffee, and perhaps a croissant too.